Guide to Marketing
University Communications and Marketing conducts annual market research to identify the marketing needs and current positioning of the university. Guided by those findings, we develop a comprehensive communications and marketing plan to shine a light on žžÀ² State's strengths and promote what is undeniably žžÀ² State.
The Guide to Marketing supports that plan. More than a handbook for individuals and departments involved in promoting žžÀ² State, the guide includes policies, standards and resources necessary for planning and executing brand awareness throughout our campuses. Efforts to strengthen brand awareness include the use of the trademark sentence (i.e., žžÀ², žžÀ² State and KSU are registered trademarks and may not be used without permission.) and the registered logos. But beyond that, our efforts to inform our audiences about žžÀ² State’s people and programs will focus on telling others about our distinctive blend of teaching, research and creative excellence.
These efforts will be reinforced through the application of clearly defined standards for design, photography, content and other elements of the žžÀ² State brand. Your cooperation in adhering to policies and brand standards will help žžÀ² State follow the strategic roadmap to articulate and promote žžÀ² State's distinctive institutional identity.
For information specific to your marketing needs, choose from the links below from the left-hand navigation to get started.